How Mission-Driven Female Entrepreneurs Grow Their Business Without Burning Out
What if scaling your business didn’t mean sacrificing your peace?
That’s exactly what Marissa Liesenfelt, COO of Brand Builders Group, has managed to do and has shared with our founder Anne Rajoo on The Productivity Sweet Spot podcast in a deeply honest conversation.
Building a business comes with an often invisible load that accompanies growing a team, managing a thriving business, and staying connected to what truly matters — your values, your well-being, and your people.
Because here’s the truth most productivity advice ignores: just because you can do it all, doesn’t mean you should.
Time Management and Leadership Tips for Women in Business
Too many high-achieving women build businesses that look successful on the outside, but secretly run on overwork, pressure, and constant “catch up” mode. Marissa gets real about what it took to shift out of that energy and into sustainable leadership.
She shares:
The mindset shift that helped her lead with clarity (instead of control)
Why you don’t need to prove your worth through productivity
How to trust your team and yourself even when things feel messy
The systems she uses to stay organized and present
If you're growing a business that’s built on purpose, but you're secretly running on fumes, this episode is your gentle reminder: there’s a better way.
One Powerful Takeaway
“I had to learn to let go of the belief that everything depends on me. The business doesn’t thrive because I do it all it thrives when I lead well.” — Marissa Liesenfelt
Oof. Let that land.
This shift from “doing it all” to building capacity in yourself and your team is what unlocks growth without burnout.
Listen to the Full Episode on The Productivity Sweet Spot
👉 Tune into the full conversation with Marissa Liesenfelt
Ready to Create Space in Your Business?
If you're juggling too much behind the scenes and know it’s time to delegate without the overwhelm, we can help.
Book a free consult call with Anne, our founder, to explore how my agency, Virtufully, supports impact-driven women like you with done-for-you virtual assistant services. Whether it’s managing the backend, streamlining your workflow, or taking daily tasks off your plate, we’re here to make it sustainable.
Guten Tag!
I'm Anne, a multifaceted and multi-passionate woman. My dream of living an extraordinary life has brought me from a tiny village in East Germany to London and then to Mauritius.
I'm the founder and CEO of Virtufully, an e-assistance hub dedicated to empowering women to create impact and wealth through their businesses.
Additionally, I'm the creative force behind Peaceful Productivity, designed to guide dynamic women on a journey towards a mindful mastery of work and life, reshaping the way we perceive productivity.
Together, we redefine success and create a harmonious blend of professional achievement and personal fulfillment.
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