Discovering the Perfect Speakers for Your Virtual Summit

Are you feeling anxious about reaching out to potential speakers for your virtual summit? Does the idea of pitching to individuals you don't know, or even those you do, make you uneasy?

If you're nodding along, this article is for you!

Yes, it's intimidating—I get it. But here's the truth: researching and pitching the right speakers is a crucial aspect of organising a successful virtual summit. And with everything in business, we’ve got to embrace the possibility of rejection and still put ourselves out there.

So let's tackle it together.

Finding Speakers for Your Virtual Summit

First things first, consider your summit topic. Who comes to mind when you think about it? Maybe there are speakers you've collaborated with before or influencers you follow closely on social media. Jot down these names, aiming for a mix of individuals with both large and small platforms.

You might not reach out to everyone you list, but it's a good starting point!

Brainstorm: Create a Comprehensive List

Start by making an exhaustive list of potential speakers, regardless of their likelihood of saying yes. Explore various options and broaden your horizons!

When you partner with us to support you in hosting your summit, you can access our 550+ strong list of industry experts and potential keynote speakers.

Once you have your master list, it's time to dive deeper. Pair each speaker with a few topics they could speak about. This could include subjects they've presented previously, written about in books or blogs, offered as freebies, or covered in paid courses.

Conduct thorough research to pinpoint specific topics for each speaker, along with some backup options.

Arrange Your Speakers into Segments

Next, categorise your speakers into three segments based on their suitability for your event. This segmentation helps you to identify the most suitable candidates and prioritise your outreach.

Prepare Your Pitch Assets

You’ve clarified who you want to approach first. Now it’s time to pitch!

Remember, facing the possibility of rejection is a necessary step towards achieving your summit goals.

Once you've identified your target speakers and the most suitable topics for them, the next step is to create the assets you'll need for pitching:

A Speaker Pitch Template: A reusable email template to streamline your pitching process and ensure all necessary information is included. (Bonus tip: Open your pitch with a personal message about what you admire in this speaker.)

An Email Follow-up Template: A reusable template for following up with speakers who haven't responded yet.

A Speaker Pitch Deck: A branded presentation containing key details about your event, presented visually.

A Speaker Information Packet: A downloadable PDF or a webpage with all the information, deadlines, and links your confirmed speakers need.

These assets are crucial for delivering a polished, professional pitch that effectively communicates why speakers should say YES to your event!

Happy pitching. You've got this!

Curious about a real client success story? Keep reading (click here).

Guten Tag!

I'm Anne, a multifaceted and multi-passionate woman. My dream of living an extraordinary life has brought me from a tiny village in East Germany to London and then to Mauritius.

I'm the founder and CEO of Virtufully, an e-assistance hub dedicated to empowering women to create impact and wealth through their businesses.

Additionally, I'm the creative force behind Peaceful Productivity, designed to guide dynamic women on a journey towards a mindful mastery of work and life, reshaping the way we perceive productivity.

Together, we redefine success and create a harmonious blend of professional achievement and personal fulfillment.